Apple WWCSO WWES Campaigns

As a graphic designer on the Apple Worldwide Channel Sales Organization creative team, I’ve worked on numerous campaigns that inspired Apple’s channel salespeople all around the world. From branding to production, I used my design skills to create visuals that promoted engaging experience and active learning for salespeople.

WWES (Worldwide Excellence Summit) was an annual campaign that the Channel Sales team hosted to honor and inspire Apple salespeople all around the world. Our team would take the brief from the content team each year to create unique and exciting branding and creative assets to distribute to all regions in the org. I would work as one of the lead designers to deliver concepts, storyboards, style frames, and branding asset kits for each year.

 

WWES21 featured Apple’s Apple Music, Apple Fitness, Apple Arcade, Apple TV/TV+, and iCloud in the campaign. We explore a handful different concepts/directions for the campaign, and this one was my personal favorite that I worked on. I wanted to show how our users can engage in everyday activities through our products and services through immersive illustrations that emphasize excitement and fluidity.

 

Apple CSO has an internal app called SEED that serves as an educated tool for Apple’s Channel Salespeople all around the world. The campaigns we work on all ultimately launch on SEED for salespeople to check out various digital events, quizzes, helpful sales lessons, and prizes associated with the campaign. Below is a lineup of what we call “spotlights” on SEED which highlights what the content will be about.

WWES22 was all about mixing all kinds of art styles into a literal circle. We wanted to tell a story where creativity can start somewhere as simple as a circle. In this campaign we featured 3 artists who incorporate Apple products and services in their art process to encourage our salespeople to start a conversation with Apple customers on how they too can be creative with our products. During the campaign, the salespeople engaged in various creative activities using our products and services to further personalize their sales conversations.

My main contribution to the project was to storyboard, design, and animation for the teaser video.

 
 
 

Here are some storyboards and initials sketches/concepts I did for the project.

Here are all the initial “circle” sketches I came up with for the teaser video.

 

These were storyboard sketches for an alt direction for the teaser video.

 

For the full teaser video, please contact me for the password :))

 

WWES23 had a theme of “Better together.” We wanted to showcase when our products and services come together they create a colorful experience that enhances our users’ lifestyles. We wanted to give a nod to Apple’s rainbow colors and was inspired the intro teaser from Apple’s March Event 2019.

 

Here is the alt direction we had for the campaign